Mr. Calum Coburn is a Senior Consultant with the Center for Negotiation (CFN). He has consulted to some of the worlds largest companies and assisted in closing international sales deals worth many hundreds of millions of dollars. Some of them are: Hilton, Motorola, British Petroleum, Shell Chemicals, UBS Investment Bank, Unilever, The BOC Group, O2, and Friends of the Earth.

Regularly relishing the fresh challenges offered in researching, developing and integrating the best from a vast array of differing disciplines. The result is a methodology that lays claim to being the worlds most holistic and value enhancing negotiation training pedagogy. Tool sets have proven themselves in the most rigorous of complex large ticket sales negotiations across the globe. The "Value Creation Methodology" has its roots in the Harvard Project on Negotiations principled win-win philosophy to create an enduring corporate value creation framework. Both robust and comprehensive, the methodology has proven itself relevant in its application across a diverse range of client industries spanning all continents.

Fortunate to have worked with and modeled exceptional caliber negotiators, most of the negotiators chosen by Calum for modeling have themselves been trusted by their organizations with complex deals worth several hundred million. The advice of these world class negotiators has been integrated into the leading edge Value Creation Methodology together with a vast array of allied disciplines. Disciplines integrated include: Cognitive and Behavioral Psychology, Economic Applied Research, NLP modeling, Linguistics, Sales and Procurement Strategy and Processes, Mergers & Acquisitions best practices and applied Body Language to name a few.

Calum counts himself as being highly privileged to have been granted personal interviews with corporate international professional negotiators in a number of diverse industries. Calum's style of training has been described as entertaining, challenging and highly thought provoking. His extensive use of tailor-made role-plays, skills exercises and feedback sessions allows new learning to be rapidly assimilated together with existing skill sets. Calum is an avid proponent of learning by doing.